Advice

Baruch has been increasing its social media efforts, especially with Facebook, Instagram, and Twitter. However, I think they should be utilizing these social media outlets more to help promote events, academic programs, and deadlines. I find that while email can be a useful tool for communicating with students, not everyone checks it as frequently. Due to the high volume of users on social networking sites, more students would be able to stay updated and aware of the things happening on campus. Instead of sending out mass emails with news and deadlines, Baruch can share a simple post or tweet in order to give students real-time updates. It could also help promote various events from STARR or networking opportunities held at Baruch and increase attendance.